Today’s complex, motorised society provides little opportunity for young children to get sufficient physical exercise.
The various causes are well-known: ever increasing hazards due to road traffic and an increasing influence of electronic media such as TV and computer games.
Educational experts have identified a serious lack of physical activity in preschool and primary school children as a result of this. This lack of exercise - a fundamental necessity for this age group – results in a retarded development of children’s motor skills.
The consequences of this retarded development are well recognised and discussed by specialists and the media. Firstly they concern the physical health:
• Premature cardiovascular diseases
• Damage to the spinal column and other
degenerative effects on the skeletal
frame, and
• Obesity.
Moreover, numerous studies suggest evidence of a relationship between the lack of physical activity and psychosocial developmental disturbances. These affect:
• The development of intelligence
• The ability to concentrate
• Social integration, and
• The development of independence.
Educationalists worry about increasingly difficult
teaching conditions in our schools due to a
general restlessness among the pupils, adaptive
difficulties and a massive deficiency in concentration
in an ever-growing number of children.
BRIKS gets children moving, whatever the weather,
all year round!








